Lacoste X Minecraft : making a bridge between the gaming and the fashion
It is in the city of the lights, near to the Louvre that an unexpected collaboration was showed.
Indeed Lacoste and Minecraft have confirmed a drop Spring/Summer 2022 to a unique collaboration designed to build bridges between two alternative worlds.
Indeed Lacoste and Minecraft have confirmed a drop Spring/Summer 2022 to a unique collaboration designed to build bridges between two alternative worlds.
The apparel collection itself merges the codes of both brands by dressing Lacoste staples like polos, sweatshirts and caps with pixelated Minecraft-esque iterations of its archetypal crocodile motif, alongside other unique designs.
The Event
With influencers AtomicMari, SMajor, Shubble, and Broky Brawks in attendance, the Lacoste x Minecraft collaboration officially dropped this past Saturday at ESpot. An up-and-coming gaming venue right in the heart of the first arrondissement.
The extra
In addition to the release of the capsule collection, which features elevated athleisure wear like hoodies, crop tops, backpacks, and much more, the drop also includes a full in-game experience. Gamers now have access to Lacoste's Croco Island Minecraft map, which includes multiplayer tennis games, a digital version of the French heritage brand's store, and other mini adventures you won't be able to stop playing.
As a company that’s been in the game for nearly 90 years, Lacoste has established itself as a brand that continues to evolve with its audience. This Minecraft partnership is just the latest example of that creative spirit and desire to reach people where they are. “We, along with Minecraft, believe we can build a better world through play,” Lacoste Creative Director Louise Trotter says. “Connecting with new communities and spreading joy is really the key for us.”
