During our Visual identity classes, we had the project "concept store".
We had to create a concept store, with full permission : about the concept of it, the design, the graphic chart, the location... It were only us and our own creativity to build from the bottom a unique concept.
We were two in group, and quickly, we imagined something special. Something that could not exist yet, and being bizarre, cool, absurd, but also linked to our society, and our consumption. We wanted to make people thinking and questioning themselves about the standards in society, then we decided to introduce our concept around the Water.
Water is the ultimate ressource. Water is what made us as we are today, this is the essence of life. Water is crucial. We need to hydrate ourselves, to shower with, growing plants... It's yet the largest ressource we have on planet, but, only 0,03% of it is usable to drink. In developed countries like France, drinkable water is free. But it's not the case in every regions. Water is the real diamond in the world. And we sometimes tend to use it as it was unlimited. Plus, with the constant growth of population, pollution, and climate change, things get worse, and the holy ressource become rare.
This is why we decided to make Bar À Eau (Water Pub)
A pub when we only serve... water ! We want to introduce this liquid as the principal source of.. life. We made a concept brand, where everything is based on the water theme and we're selling water, but also merchandising (t shirts, cups, sweats).
"in 20-30 there will be no water."
To watch the presentation slides
4x3 print communication for the metro station
3D interior, principal room
