During my visual identity classes, I had to make an original beer brand. I decided to call my brand "Jacques", in homage to the former French president, Jacques Chirac. Known for its good life and its passion for beer, the brand defines itself as a beer of pleasure, sharing, and above all French and local.
I decided to create a font for the main title, an irregular and tall font custom by myself (a little bit similar to "Clique" when I'm looking back) that is looking old and recent in same time. That global graphic design is sober, with 2 different colours in each perfume of beer.
We will have 3 tastes : Brune, Blonde, and Ambrée.
