SCHOOL PROJECT - VISUAL IDENTITY - COMMUNICATION - WEBDESIGN UX/UI
For this two-person team project, we had to redesign Lyon's iconic cinema, the Comoedia. It's an independent, fairly traditional cinema. We decided to make it edgier, offbeat, humorous, trying to make it unique and stand out from other cinematic experiences. We wanted something simple and memorable. That's why we decided to call it "Cinoche," which is a casual, informal way of saying "cinema." Cinoche is a place where everyone comes together. Children, adults, seniors—everyone is there, regardless of their social background, because Cinoche is accessible and aims to share culture without the elitist and biased image of cinephiles. We're getting straight to the point; it's simply "Cinoche."
The communication is intentionally unconventional and direct. We're aiming to push the boundaries of classic movie theater. We even came up with a campaign idea called "recherchés," meaning wanted which depicts people performing disruptive actions during a film screening. These individuals are wanted like criminals, allowing us to reprimand such behavior while simultaneously making prevention humorous.
Ad campaign "recherchés" on print supports.
Digital communication content on square size.
the website
On this website, you can book your movie sessions, getting some informations about events, meetings, food menu and most and foremost, the history of cinoche. The website offers the cinoche experience, with its visual identity, and also the copywriting, that might be the biggest part of cinoche DNA's.
